In return, this behavior is a big deal to Amazon, as this allows the e-commerce giant to get an even better picture on your television data (both what you are watching and how that influences shopping patterns). While their Prime Video service has been around since 2006, the recent adoption of live sports games provides an even greater reason to have people stay home and shop from their couch. The use and accessibility of Amazon's video service push people to stay in (and watch TV) rather than go out, which then results in an increase of shopping via Amazon. ( NASDAQ: AMZN) heading into 2024 is that their Prime Video service and their core e-commerce business are really starting to see synergistic growth. I believe the central argument for investing in, Inc.
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